Journal
BRANDING
STRATEGY
WORDS

The 12 Brand Archetypes: Unlocking Your Brand’s Potential
One of the best ways to achieve this is through brand archetypes—universal themes that resonate deeply with human motivations. Let's dive into the 12 brand archetypes and discover how you can use them to create a compelling brand identity that stands out.

When Should I Order My Wedding Stationery?
Your wedding day is a once-in-a-lifetime event, and every detail counts. From the first announcement to the final touches, your wedding stationery plays a crucial role in setting the tone and style of your special day.

Why you need more than just a logo…
The branding process is the fundamental process of building an identity. It is the process of defining a business and then developing a strategy to communicate that definition.

What is Flodesk and why is there so much hype?
With all the buzz Flodesk has been getting lately (a little over 25,000 brand new users in just 16 days) you may be wondering what Flodesk is and why I am so excited about it.
INSTAGRAM @becgracedesign