What is Flodesk and why is there so much hype?
With all the buzz Flodesk has been getting lately (a little over 25,000 brand new users in just 16 days) you may be wondering what Flodesk is and why I am so excited about it.
Ever since university, I was always told that the infamous MailChimp was the software to use... and I must say, I genuinely tried. But one of the key things about working for small businesses is cost cutting - and MailChimp wasn't doing it for me. So I did my research and stumbled across Flodesk.
One of the first things that caught my eyes on Flodesk, which makes it supreme over other email software, is the base rate of just $35/month. This is standard no matter how many subscribers you have! Often platforms will charge additionally based on the size of your subscriber base.
I then tested it out and Flodesk was definitely created to help creatives and small business owners create beautiful emails without any technical knowledge. It helps you organise your subscribers into segmented lists so that you can send them the right email to encourage them to take action. A bonus feature was the ability to create forms and landing pages with no coding required.
These include:
Forms that send data to your CRM (customer relationship management) software
Forms that send data to your email marketing software
Forms that send data to your website
Forms that can trigger workflows for new subscribers
One of the best features of Flodesk is that they have included workflows which allow you to send automated emails within their platform.
I know, I know—email workflows are the thing of legends. But these guys have actually made them happen for real... and I must say it is a lifesaver.
With Flodesk’s email workflows, you can set up any number of automated actions to take place after a certain amount of time or when an action is taken. So before you send out your next newsletter, why not create an email workflow that sets up a reminder seven days later? Or maybe one that reminds you to follow up after reading a response? The possibilities are endless!
You can create and manage your own workflows directly in the web app or via the desktop app (which will also sync with all of your device). For example: if someone sends me an attachment through Gmail, I like knowing their name so I can write back and say thank you right away. With Flodesk's “add attachment” option , I can add my own custom variables based on who sent them along with their name into my template so that it comes out automatically whenever they send something over.
It’s easy to see why so many marketers are jumping on the Flodesk bandwagon. No matter what your skill level, you can create beautiful email templates within minutes using their drag & drop builder, no coding needed! The best part is that it comes with an impressive set of pre-built templates which means there’s nothing stopping you from sending out professional looking newsletters on day one!
So! What are you waiting for?
Disclaimer: Some of the links in this post are affiliate links and if you go through to them to make a purchase I will earn a commission. Keep in mind that I only share about companies that I truely believe in!
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